Investment Idea
Advertisement

The Backbone of Global Trade

Vontobel (bank-vontobel-ag-logo)
Vontobel Markets
21 Oct 2026 | 4 minutes to read
Several trucks, viewed from a bird's-eye view

It usually operates behind the scenes, but without it, the global economy would quickly come to a halt. The logistics industry connects producers, retailers and consumers across continents and ensures that goods arrive at the right place at the right time. New technologies, changing supply chains, and rising demands make it one of the most exciting key industries of our time.

A Key Sector of the Global Economy

The logistics industry is a central component of global value chains and ensures that the flow of goods between producers, retailers, and end customers runs smoothly. From the procurement of raw materials through warehousing to the delivery of finished products, logistics is now an indispensable part of the global economy. With increasing globalization and rising demands for speed and reliability, its importance has continued to grow in recent years (PWC, 5.11.2025).

Digitalization as a Driver of Transformation

The industry is currently undergoing a profound transformation. Digital process chains, electronic documentation, and real-time shipment tracking are intended to increase efficiency throughout the entire supply chain. According to a study by Strategy& and the German Logistics Association (BVL), 96 percent of the logistics companies surveyed are already undergoing a digital transformation. At the same time, however, only 35 percent of companies consider themselves to have a high or very high level of digital maturity. This illustrates that while the potential of digitalization has been recognized, its implementation still offers considerable room for improvement (PWC, 5.11.2025).

A particularly important future trend is the use of artificial intelligence and automated processes. AI can help companies optimize inventory levels, identify supply bottlenecks early on, plan transportation routes more efficiently, and better forecast demand. At the same time, automated sorting systems, RFID tracking, IoT sensors, and robot-assisted processes are increasingly finding their way into warehouses and distribution centers. A Deloitte study shows that currently only about 28 percent of companies use AI, but this share could rise to over 80 percent by 2029. This presents significant opportunities for the industry to increase productivity and competitiveness (FedEx, Jan. 2026; PwC, 5.11.2025; MHI & Deloitte, 15.04.2026).

Resilient supply chains are becoming more important

Recent years have shown just how vulnerable global supply chains can be to external shocks. Pandemic-related disruptions, geopolitical conflicts, trade restrictions, and rising tariffs have prompted many companies to rethink their procurement and transportation structures. According to recent surveys, 58 percent of supply chain experts expect supply chains to become more regionalized by 2030. Already today, more than three-quarters of companies are actively building regional networks. This trend could increase demand for modern warehousing and logistics solutions in the long term (FedEx, Jan. 2026).

Structural change in the retail sector is one of the most important growth drivers for the logistics industry. The rising importance of e-commerce is increasing demands for speed, transparency, and flexibility throughout the entire supply chain. At the same time, omnichannel models mean that inventory levels, transportation routes, and fulfillment processes must be coordinated across various sales channels. As a result, the importance of specialized logistics services and modern warehousing and distribution structures is growing (FedEx, Jan. 2026).

The DHL Group is one of the world’s leading logistics companies and operates across nearly the entire value chain. In addition to its traditional package and express business, its services also include air and ocean freight as well as warehousing and contract logistics. Thanks to its global presence, DHL benefits from long-term industry trends such as the growth of e-commerce, the increasing complexity of international supply chains, and the rising demand for efficient transportation and warehousing solutions.

Line chart: price movements of DHL Group over the past 5 years expressed in USD

Challenges Facing the Industry

Despite the positive long-term outlook, the industry faces significant challenges. Inflation, rising labor costs, and higher energy prices are putting pressure on the margins of many companies. At the same time, the shortage of skilled workers remains one of the biggest problems. Warehouse operators, in particular, are having difficulty attracting and retaining qualified staff over the long term. According to recent analyses, wages in the warehousing sector continue to rise by 5 to 6 percent annually, with no sign of a sustained easing in the labor market (FedEx, Jan. 2026).

In addition to operational challenges, geopolitical developments pose a further risk. Although the latest logistics indicator from the German Logistics Association (BVL) shows a slight improvement in business expectations for 2026, experts point to ongoing uncertainties stemming from conflicts in the Middle East, the war in Ukraine, and potential disruptions to energy supplies and supply chains. Disruptions to key trade routes could continue to lead to higher transportation costs and longer delivery times in the future (German Logistics Association (BVL), 15.09.2026).

Pressure to reduce CO₂ emissions is also increasing. Companies are investing more heavily in more efficient packaging, alternative propulsion systems, and optimized transport routes. Sustainability is not only a regulatory challenge but can also create economic benefits through reduced energy and material consumption. In particular, the consolidation of shipments and the introduction of lower-emission transportation solutions are becoming increasingly important (FedEx, Jan. 2026).

Outlook for the Industry

The logistics industry is undergoing a period of profound change. Digitalization, automation, and the development of resilient supply chains are opening up attractive growth opportunities. At the same time, labor shortages, rising costs, and geopolitical uncertainties are posing significant challenges for companies. In the long term, however, there are strong indications that the industry will continue to solidify its role as the backbone of global trade. The increasing interconnectivity of global supply chains, the growth of e-commerce, and the adoption of new technologies are likely to continue to drive demand for modern logistics solutions in the future.

Constant Leverage Certificates on DHL AG

Constant Leverage Certificate
DHL AG
ISIN CH1582374968
5x Long
-2.62%
Constant Leverage Certificate
DHL AG
ISIN CH1543906395
6x Long
-3.06%
Constant Leverage Certificate
DHL AG
ISIN CH1572241904
6x Short
+3.38%
Constant Leverage Certificate
DHL AG
ISIN CH1582374927
5x Short
+2.90%

Barrier Reverse Convertible on DHL AG

Barrier Reverse Convertible
DHL AG
ISIN CH1512040895
Coupon p.a.: 6.50%Barrier: 36.88 EUREURMaturity: 19/07/2027
-0.31%

Multi-Callable Barrier Reverse Convertible

Multi Callable Barrier Reverse Convertible
DHL AG, FedEx Corp., Kuehne + Nagel International AG
ISIN CH1512051249
Coupon p.a.: 8.00%IssuercallableCHFMaturity: 13/03/2028
+0.20%

Is your question still unanswered?

You can reach us by phone from Monday to Friday, 8:00am - 6:00pm (CET).
Subscribe to the newsletter for the latest information about structured products.
Subscribe

Vontobel Markets – Bank Vontobel AG and/or affiliates. All rights reserved.

Please read this information before continuing, as products and services contained on this website are not accessible to certain persons. The information and/or documents offered on this website represent marketing material pursuant to Art. 68 of the Swiss FinSA and are provided for information purposes only. On request, further documents such as the key information document or the prospectus/issue documentation are available free of charge whenever you wish.