Subscription Economy

The advance of the subscription economy is anything but a theoretical concept. More and more companies are seeking to sell customers more than just a one-off product. Instead, subscription models are taking hold. They strengthen customer relationships; provide companies with recurring, predictable revenues, and typically higher profit margins as a result. In the future, more and more companies are likely to try to convert their business activities to subscription models. Accordingly, there are interesting opportunities for investors to benefit from this trend. The Solactive Subscription Economy Performance Index tracks the price development of shares in a number of companies that are mostly active in the subscription economy sector.