Carlsberg
Growth Potential in Emerging Markets
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Carlsberg, the fourth biggest brewery in the world, has a very strong brand-portfolio to meets consumer needs through the world. Carlsberg is leader in various markets such as Nordic countries, Russia and China. In addition to Beer, the company has also developed other beverages ranges like soft drinks, who account for approximately 15% of the output.
SAIL’22 is a six year plan, which aims to enhance the growth of the Group. According to the new strategy, Carlsberg is willing to strengthen their core business because beer consumption declines as market become economically mature. Moreover, the company want to focus on dynamic markets such as Asia and Eastern Europe.
Carlsberg has a strong position in the market, where it operates :
- 75% of beer volumes are sold in markets, where Carlsberg is no. 1 or 2
- About 55% market share in Western China
- 25% International premium brand’s share of beer volumes
(Source: Carlsberg Investor Presentation)
However, Russia tensions hit Carlsberg sales.
Bloomberg consensus set the 12-month target price to DKK 599,50 . Currently, 12 analysts set Carlsberg on BUY, 8 on HOLD and 14 on SELL recommendation.